Representing Be Super Creative as founder slash principal and business development at Hollingworth Sole on the Disrupt Art main stage at Midwest Con 2023 Aug 18, 2023 – Sat, Aug 19

Panel: Designing for the Future : Integrating Technology into The Creative Process
Topic: This captivating panel delves into the exciting world where technology and creativity converge. Discover how integrating technology into creative processes shapes the future of fashion, entertainment, and marketing. Our esteemed experts share insights, strategies, and success stories that showcase the limitless possibilities when imagination meets innovation.

About Midwest Con

Dive into the future with our curated sessions, interactive digital encounters, and thought-provoking panels. Meet the innovators, venture capitalists, corporate leaders, brands, policy influencers, pioneering researchers, and trailblazers in social impact. Embrace the urgency to shape the future at MidwestCon - crafting tomorrow, today.

PepsiCo and the Southwestern Athletic Conference (SWAC) have expanded their partnership to boost HBCU sports. The new deal makes PepsiCo the primary sponsor for carbonated soft drinks, sports performance beverages, and snacks in the 12-school conference. This extended collaboration aims to enhance SWAC's visibility and provide opportunities for student athletes. The partnership's benefits include mental health support, scholarships, and on-site mentorship for SWAC students. PepsiCo's commitment affirms its dedication to HBCUs and strengthens SWAC's position in the corporate space. The alliance paves the way for potential collective efforts with competitors to support more HBCUs. Overall, the partnership elevates SWAC's status and offers players broader platforms for success in college sports.

PepsiCo signed a three-year partnership with the Southwestern Athletic Conference (SWAC) as its main beverage sponsor, committing to hire a SWAC student athlete from each university after graduation and dedicating 60 cents out of every sponsorship dollar to educational opportunities for SWAC athletes.

• The partnership brought water to Jackson, Mississippi, during a water treatment facility failure, showcasing PepsiCo's commitment to the SWAC and its surrounding community.

• An expanded partnership between PepsiCo and SWAC was unveiled during the recent media day, extending the deal to six years and including more brands: Pepsi Zero Sugar, Gatorade, Starry, Rockstar, Mountain Dew, Doritos, Tostitos, and Ruffles.

• The new deal further legitimizes SWAC and provides branding opportunities for PepsiCo in SWAC events throughout the football season, basketball season, and esports programs.

• Part of the funding from the sponsorship will support mental health professionals for student athletes and scholarships to benefit future graduates.

• PepsiCo will continue mentorship and recruitment efforts among the 100,000 students spread across 12 SWAC schools, having already hired over 200 SWAC students.

• The expanded partnership puts SWAC on a similar sponsorship playing field as larger college conferences, providing players with greater visibility and opportunities.

• SWAC has signed major deals, including a broadcasting agreement with Allen Media Group's HBCU GO and a rivalry game against MEAC broadcast on ESPN through 2026.

• By establishing strong ties with SWAC, PepsiCo is reaffirming its commitment to HBCUs and creating potential opportunities for collective good with its chief competitor in supporting more HBCUs.

Discover the Art of Personal Branding and Conquer the Online Landscape with Confidence

1. Authenticity is Key: In the digital age, building a personal brand that resonates with your audience requires authenticity. Be genuine and transparent in your online presence. Share your true passions, values, and experiences. People connect with real stories and relatable content. Avoid the temptation to portray a perfect image; instead, embrace your imperfections and show your human side. Authenticity builds trust and fosters lasting relationships with your audience, leading to a loyal and engaged following.

2. Consistency across Platforms: Maintaining a consistent brand image across various online platforms is essential for personal brand marketing. Whether it's your website, social media accounts, or guest posts on other blogs, ensure that your messaging, tone, and visual elements align harmoniously. Consistency reinforces your brand identity and makes it easier for people to recognize and remember you. Use the same profile picture and handle across platforms to establish a strong online presence. Moreover, develop a content strategy that reflects your expertise and interests, catering to your target audience's preferences. Consistency demonstrates professionalism and reliability, fostering credibility and authority in your niche.

3. Engage and Collaborate: Building a personal brand isn't just about self-promotion; it's also about engaging with your audience and collaborating with others. Respond to comments, messages, and inquiries promptly and authentically. Encourage discussions, ask questions, and seek feedback to show that you value your community's input. Engaging with your audience strengthens the bond and encourages brand advocacy. Collaborating with like-minded influencers, experts, or businesses can expand your reach to new audiences and enhance your credibility through association. Remember that collaborations should align with your brand values and provide mutual benefits to all parties involved.

In conclusion, personal brand marketing is about showcasing your authentic self, maintaining consistency across platforms, and fostering engagement and collaboration. By following these tips, you can create a powerful and enduring personal brand that resonates with your audience and sets you apart from the competition. - Delanie West

According to a recent report by McKinsey released on Wednesday, women workers are expected to be the most vulnerable group in the face of the upcoming wave of AI-related job changes. The report suggests that women will be 1.5 times more likely than men to seek new occupations in the emerging AI era. This disparity arises because women currently make up the majority of employees in lower-earning roles that are more susceptible to automation, such as customer service and office support positions. Additionally, Black and Hispanic workers will also face significant challenges, particularly in food and production jobs, where they are over-represented.

McKinsey's analysis further estimates that around 12 million workers will need to transition to different roles by the year 2030, owing to the combined impacts of AI, automation, and environmental considerations. These findings underscore the pressing need for focused efforts to support and retrain workers, especially women and minority groups, to ensure a smoother transition in the workforce and mitigate potential inequalities arising from the advent of AI technologies.

Generative AI and the future of work in America
https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america

1. Embrace the Pre-Launch Reviews Phenomenon: Reinvent the pre-launch phase by strategically placing your products into the hands of eager consumers before the official release. This will ignite a wave of reviews, ratings, and invaluable feedback. Witness the magic unfold as excitement builds even before the product hits the market.


2. Spark Conversations Everywhere: At Be Super Creative, we understand the significance of social buzz in today's world. It's crucial to harness the power of platforms like Instagram and YouTube to ignite conversations and create a buzz around your product. When consumers become your brand ambassadors, your reach expands exponentially.


3. Unleash Your Unique Content Strategy: Don't fall into the trap of solely relying on paid and owned content. It's time to revolutionize your approach! Let shared and earned content take center stage, tapping into the creative brilliance of your audience. Be Super Creative encourages brands to collaborate with their consumers and let their creativity shine through.


Be bold, be innovative, and embrace the unconventional. The new rules of product launches demand a fresh perspective. At Be Super Creative, we empower brands to ride the waves of change and create unforgettable product launches that resonate with today's savvy consumers. Are you ready to embark on this extraordinary journey? Unleash the power of creativity and ensure your next product launch is an unparalleled success. Get in touch with us for best practices guidance today!