Hey Hey! Delanie's the current feature for Women in Toys, Licensing and Entertainment!

From the Women in Toys Licensing and Entertainment Website:

Meet our Member in the Spotlight! Delanie West is Founding Creative Director of @besupercreative , COO of @healthyrootsdolls and our Ohio Chapter Co-Chair. Click here to learn more and connect with Delanie:https://bit.ly/2AV4W2q “LEAD WITH CREATIVITY. The business of play-making works wonderfully when creativity is weaved into the entire business process. When your entire organization is engaged, you’re developing product experiences which are authentic." - Delanie West .

Are you in the toy, licensing or entertainment industries? Information on the benefits of membership here: https://www.womenintoys.com/membership/#benefits


Play at Work: ASTRA’s First Company-Wide Certified Play Expert® Workshop

I just stumbled on this today. While I am no longer with Faber-Castell it was fantastic to be quoted by ASTRA on their Play at Work certification. I signed on for my departments to have ASTRA experts deliver a two-day program to certify our Product Development, the Graphics team. We extended the experience to include the compliance and sales departments. There was a clear advantage for our whole organization to practice these principles - for a total of 22 participants in the program and all certified Play Experts!

We were the first company wide certified participants in the program! 🏆 <----That was something I didn't know until today!

Delanie West, VP Faber-Castell Creativity Center, shares: “We always look for opportunities for product teams to sharpen skills and improve on current processes. The workshop delivered specialized content which we could immediately implement into our work. It’s been exciting to see that team members have already begun to practice what was learned at the workshop.

Newark Historical Renaissance Ride Seersucker Summer Social

Wear your finest seersucker, linens, hats and caps and prepare to pedal your way through Newark at the 2018 Newark Historical Renaissance Ride on Saturday, June 16th. Check-in begins at 9:00 a.m. in Newark's Washington Park (33 Washington Street). The ride begins at 10:00 a.m. Sponsors include the City of Newark, NCEDC and the South Ward SID.  Seersucker &amp; Summer Linens are the seasonal fashion theme of the event celebrating cycling advocacy and the cultural and historic heritage of America's great urban cities. Be sure to bring your signature look. Best dressed Woman and Male recognition will be awarded to the riders with the most-on-point style.  As the Seersucker Summer Social Ride tour route comes to completion, riders will convene for an After Social at the Newark Public Library, the fifth and final stop of the tour, for a curated history of cycling culture and architecture. Participants are invited to be social, relax, enjoy light refreshments and live music. Merchandise will be available for registered riders.   The event is a passion project for the three partners who serve as visionaries and volunteers for the organization and its experiences.  "Newark was probably the perfect city to start a Renaissance Ride," noted co-founder Hassan Abdus-Sabur. "It is literally transforming right before our eyes, so we feel that now is the perfect point in time to merge the past with the present and create a social, sartorial, and a historical experience like no other."  "By making our beloved city the focal point and incorporating both historical and cultural aspects into the bike tour, we are seeking to dismantle long-standing, negative stereotypes regarding Newark and its residents," added photographer and co-founder Paul Chinnery. "My goal is the same as my photo one - to change the narrative, one event or picture at a time."  Stylish banners in the South Ward Special Improvement District (SID) highlighting the event will set the tone for a warm welcome. Ronice Bruce, the SID's Executive Director, said with the riders traveling through so much of the South Ward, including Weequahic Park, down Bergen Street, and on to Clinton Avenue for a stop at the Amphitheater before heading to the library, the event provided the perfect opportunity to link Newark's storied past with the growing buzz about its future.  "Redevelopment is already taking place throughout the SID's Bergen Street, Lyons Avenue and Clinton Avenue corridors," Bruce added. "We believe events like the Renaissance Ride are a great showcase for the positive changes taking place in the South Ward and other parts of the city."  While Delanie West, who directs the team's creative and marketing efforts, is a semi-competitive triathlete in addition to a leisure rider, she says participants don't have to train for months to be a Renaissance Rider. "You just have to be stylishly outfitted and remember your biking skills from when you were a kid," she concluded.  For more information, including sponsorship opportunities or to register, visit  https://www.historicalrenaissanceride.org/ . Don't have a bike? You can rent one through the website.  For more information about programs, services and opportunities to support and contribute to the efforts of the South Ward SID, email southwardsid@gmail.com. You can also follow news from the South Ward SID at  www.southwardsid.com  and  www.Facebook.com/SouthWardSID .

Wear your finest seersucker, linens, hats and caps and prepare to pedal your way through Newark at the 2018 Newark Historical Renaissance Ride on Saturday, June 16th. Check-in begins at 9:00 a.m. in Newark's Washington Park (33 Washington Street). The ride begins at 10:00 a.m. Sponsors include the City of Newark, NCEDC and the South Ward SID.

Seersucker & Summer Linens are the seasonal fashion theme of the event celebrating cycling advocacy and the cultural and historic heritage of America's great urban cities. Be sure to bring your signature look. Best dressed Woman and Male recognition will be awarded to the riders with the most-on-point style.

As the Seersucker Summer Social Ride tour route comes to completion, riders will convene for an After Social at the Newark Public Library, the fifth and final stop of the tour, for a curated history of cycling culture and architecture. Participants are invited to be social, relax, enjoy light refreshments and live music. Merchandise will be available for registered riders.

The event is a passion project for the three partners who serve as visionaries and volunteers for the organization and its experiences.

"Newark was probably the perfect city to start a Renaissance Ride," noted co-founder Hassan Abdus-Sabur. "It is literally transforming right before our eyes, so we feel that now is the perfect point in time to merge the past with the present and create a social, sartorial, and a historical experience like no other."

"By making our beloved city the focal point and incorporating both historical and cultural aspects into the bike tour, we are seeking to dismantle long-standing, negative stereotypes regarding Newark and its residents," added photographer and co-founder Paul Chinnery. "My goal is the same as my photo one - to change the narrative, one event or picture at a time."

Stylish banners in the South Ward Special Improvement District (SID) highlighting the event will set the tone for a warm welcome. Ronice Bruce, the SID's Executive Director, said with the riders traveling through so much of the South Ward, including Weequahic Park, down Bergen Street, and on to Clinton Avenue for a stop at the Amphitheater before heading to the library, the event provided the perfect opportunity to link Newark's storied past with the growing buzz about its future.

"Redevelopment is already taking place throughout the SID's Bergen Street, Lyons Avenue and Clinton Avenue corridors," Bruce added. "We believe events like the Renaissance Ride are a great showcase for the positive changes taking place in the South Ward and other parts of the city."

While Delanie West, who directs the team's creative and marketing efforts, is a semi-competitive triathlete in addition to a leisure rider, she says participants don't have to train for months to be a Renaissance Rider. "You just have to be stylishly outfitted and remember your biking skills from when you were a kid," she concluded.

For more information, including sponsorship opportunities or to register, visit https://www.historicalrenaissanceride.org/. Don't have a bike? You can rent one through the website.

For more information about programs, services and opportunities to support and contribute to the efforts of the South Ward SID, email southwardsid@gmail.com. You can also follow news from the South Ward SID at www.southwardsid.com and www.Facebook.com/SouthWardSID.

DIY Crafting That's IRL

The tween scene is all about “in real life” crafting that’s cool, collectible and ready to share.

Pamela Brill, October 27, 2017

No matter whether your store carries toys or gifts, you know the challenges of catering to the tween demographic. Sometimes, it can feel like trying to sell a toy to any kid older than 8 is like trying to sell ice to an Eskimo.

Blame it on any number of factors: age compression (kids appearing to get older, younger), their constant desire to be digitally connected, fickle buying habits…did we mention too much screen time? It’s enough to make toy buyers and sellers throw their hands up in the air and cry mercy!

“ And just as important as who is buying the craft kit is who is receiving it; toy designers must tailor their tween selection to a more mature audience. “A tween girl doesn’t want her little sister’s crafts; she wants a much more sophisticated look, something that her little sister would not be interested in,” say Delanie West, vice president of product development, and Heather Lambert-Shemo, director of marketing for children’s brands at Faber-Castell USA. “The experience is o en ‘graduated’ to more challenging techniques, more steps in the creative process and more of an open-ended feel in the projects to let their creative decisions flourish.”

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