I filed two articles of incorporation and one trademark and knocked off one international WeChat conference call today. How’s that for a super lazy Saturday?
A few ways to train your brain to make new connections (creative thinking).
Disrupt Your Schedule Disrupt your normal routine. Pick a week and discover a new route to the office each day, you'll open up your creative capacity.
Do Nothing Make a point to schedule free time to relax and do nothing, under-scheduled minds have time to dream.
Don’t be Afraid to Screw Up Don't be afraid to make mistakes, it activates a most engaging form of learning (creative problem solving) you'll find ways to make other choices that perhaps are more efficient than the tries that were "errors".
Search for New Things Creative people love to forage for new things. They don't like perfect experiences that are curated. Engage in the work of making new connections and discoveries on your own.
Me: Wakes up (meditates). Gets up, percolates coffee, cracks open current read.
“Alexa, play Roy Ayers”
Me: Gets up, opens ALL the blinds in the house, ( sunshine )
Roy Ayers is a whole mood.
“Tapping into your soul and your intuition and allowing them to guide what you make.” – Bernadette Jiwa
#Creativity “Starting with nothing and ending up with something. Interpreting something you saw or experienced and processing it so it comes out different than how it went in.” – Henry Rollins
You can either be a jill of all design-y trades or a master of just one. Nowadays you’re better off being jill because we don’t know which trades will remain. - John Maeda
George Land’s Creativity Test
In 1968, George Land conducted a research study to test the creativity of 1,600 children ranging in ages from three-to-five years old who were enrolled in a Head Start program. This was the same creativity test he devised for NASA to help select innovative engineers and scientists. The assessment worked so well he decided to try it on children. He re-tested the same children at 10 years of age, and again at 15 years of age. The results were astounding.
Test results amongst 5 year olds: 98%
Test results amongst 10 year olds: 30%
Test results amongst 15 year olds: 12%
Same test given to 280,000 adults: 2%
“What we have concluded,” wrote Land, “is that non-creative behavior is learned.”
(Source: George Land and Beth Jarman, Breaking Point and Beyond. San Francisco: HarperBusiness, 1993)
The good news: you can cultivate creativity through play. Tenets of creative process are also present in play. Engaging in Play opens the imagination, encourages exploration and experimentation.
Play exercises your creative muscle.
Optimizing pallets is almost kind of like tetris, or packing the family car for a trip to make sure ALL of the luggage fits. Maximizing Pallet loads begins at packaging design and sometimes the product stage.
I’ve gone back to modify product footprints to optimize shipping costs. I always start my process with paper and a pencil to sketch out the configurations first.
Understand your palette requirements (Standard US is 48L x 40W x 48H - but always confirm)
Plan based on your logistics requirements
Configure dimensions to maximize inner cartons and outer/master cartons
Use Pallet configuration software and coordinate closely with your factory and shippers on finalizing the details
Confirm your customer’s shipping requirement
Coordinate with your freight forwarder for any specification coordination
Eliminate inners when possible and opt for stronger e-flute outer/masters for protection
Build out to maximize freight and warehouse costing
be a good global citizen and eliminate unnecessarily large packaging footprints
consider packaging size for shipping costs for direct to consumer and online
The end actually drives the beginning. Product design starts from the peg hook or shelf on out.
The old rule was that the requirements of retail real estate often designates your logistics decisions. That’s evolved slightly, while Amazon’s a huge driver in how we evolve our selling - we still need to consider brick and mortar footprints. Measure twice and cut once. #Maximize.