I like to say there are three categories in the craft business: Do it Yourself, Do it With Me and Do It For Me In the early 80’s I was in the "Do it For Me" Business.
Id' say "architect" when asked what I wanted to be when I grew up. The next best thing when you're 9 is assembling dollhouses. There weren’t many open-ended or even guided craft experiences for kids, nothing like the selections in the market today. Ma and Pa hobby shops sold dollhouses for girls, and model car and truck sets for boys, oh and latch hook kits, that was pretty much it. I couldn’t get enough of this DIY stuff, as many dollhouses, model car sets and latch hook kits as my mother would buy, I’d assemble. Mom told me she refused to allow me to be bored as a kid, I was always crafting, assembling and making.
I officially launched my first DIY Craft Company in 1985. I was CEO, Sales, Designer, Production, Quality Assurance, Shipping and Ad Agency. I kept my operating costs down.😂
"Story Book Cottage Dolls Houses by Dell" ( Even as a kid was branding and selling )
My tagline was “Great Gift for all Ages! Years of Enjoyment! What kid thinks about this kind of stuff??? Who was I??
"Fully assembled and furnished for 53.00 USD." The lead time was two weeks. My factory was in my bedroom. I apparently controlled costs by limiting the choice of paint color. 😭 Customers could order a fully customized dollhouse, complete with flowers, a captains’ bed, 2 lounge chairs, coffee table, curio cabinets, table and 4 chairs.