I have 9 New SKUs currently in Target!
Target’s newly reset craft planogram features nine projects which I developed and designed or art directed in the last 2 years for brands Faber-Castell, Creativity for Kids, Sequin Pets and Diamond Art.
The Craft Planogram Signage
What’s the best part? One of the projects is prominently featured as the Planogram’s signage.
During my time at FC, I introduced new product formats which would invite new consumers to engage in FC products, stencils, introductory how-to experiences, new packaging formats.
These projects were challenging because the required the development of new items at smaller landed costs to get lower price points. This watercolor art set was especially unique as we developed a customer mini watercolor palette - which offered a really great range of color and expanded the product experience for a novice user.
This kit introduces the use of watercolor pencils, watercolor pod palette, pen and ink use with stencils. The concept introduces success with watercolor for novice artists in a 20-minute time frame. The projects in the design guide were written for customer success. Everyone can do it if you follow the instructions.
I spent a great amount of time researching how consumers engage with watercolor, which makes for the best pigment composition for watercolor pods. I worked with a renowned watercolor artist and instructor during the development. These projects were also consumer tested.
Target Planogram Feature Project Image - Yay!