Packaging Design

Hey Hey Hey! I was awarded a Patent this May! Yay! (Ok, Delanie...enough alliteration)

This may, I was named as the inventor, for the container & labeling process design. (I started this work in 2013, filed for patent in 2015 and the patent was granted this May.

Although I am no longer with Faber-Castell, I have contributed to the intellectual property history of the brand, being the first American and the first African American to be granted a patent for the brand (stadium cheer)

The design strategy was intentional in the protection of creative equity and building efficiencies into the manufacturing and production processes.

When you incorporate manufacturing and production understanding in your creative process you can impact operational process. Design is not only how something looks.

While not a utility patent, a design patent protects creative intellectual property efforts. The effort resulted in work which has protections for the next 15 years.

What did this new design accomplish? (It's all in how the creative brief was written ya'll)

• Eliminated costly manufacturing processes.
• Reduced inventory and waste at the factory level.
• Improved production time.
• Eliminated reliance on poor forecasting.
• Cost savings for compliant trilingual labeling. 
• Increased the overall life of the product with the new air-tight housing.
• Allowed the customer to actually see the pigment in the container. 
• Much cleaner, chic aesthetic.
• Allowed for formula coding on the housing.
• Pat Pending and Pat status protected(s) this product from knockoffs.

Storytelling for Children's Packaging Design - Plant a Pizza Garden

Creative consumer product design professionals MUST be great storytellers, and do so with few words and images. If lucky, designers get to do this work with the help of copywriters. Often, designers are only working with developers and marketing partners. They are the first consumer “pitch” person via the design effort.

Plant A Pizza Garden - Packaging Development project for Creativity for Kids Faber-Castel ( Visuals prep for consumer insight review)

Plant A Pizza Garden - Packaging Development project for Creativity for Kids Faber-Castel ( Visuals prep for consumer insight review)

One of the most difficult jobs is storytelling for DIY products which are creativity complex. Images, graphics and copy-writing are the tools of the trade.

You’ve got to tell the product story in a concise manner, capture the shoppers attention and tell them what the product does in a matter of seconds.
Designers have to create a compelling story telling aspect to creative consumer products.

  1. What is it?

  2. What does it do?

  3. Who is this for and who’s purchasing it?

  4. How do I do it?

  5. What’s Inside?

In this instance, you’re selling to Mom, Dad, Grandparents (Adults) and the Kid. You have to consider what language do you use for all of these shoppers, and what aesthetics do you apply?

If you can’t capture their imaginations, they’re moving onto the next thing!

Final principl display panel - Plant a Pizza Garden

Final principl display panel - Plant a Pizza Garden

Final Packaging Back Panel Layout

Final Packaging Back Panel Layout

This is what packaging iteration design can look like. The lettered packaging options were submitted for an online consumer insight review. Consumer comments helped to eliminate the options that failed to communicate the concept.

Also included, the final iteration which went to production, front and back. Notice the cute kid didn’t make the final cut. 😏 Sometimes models “read” well on packaging, sometimes not. It’s a cost you’ve got to budget for, you usually can use the model shots in other marketing collateral.

#packagingdesign #productdesign #projectmanagment #artdirection#creativedirection #copywriting #photography #kidsproducts #kidmodels#productstyling #importexport

Supermarkets in Asia are Now Using Banana Leaves Instead of Plastic Packaging

Supermarkets in Vietnam have adopted an initiative from Thailand that makes use of banana leaves instead of plastic as a packaging alternative.

Supermarkets in Vietnam have adopted an initiative from Thailand that makes use of banana leaves instead of plastic as a packaging alternative.

In an interview with VnExpress, a representative from the Lotte Mart chain shared that they are still in the testing phase but are planning to replace plastic with leaves nationwide very soon.

Aside from wrapping vegetables and fruits, the grocery chain intends to also use the leaves for fresh meat products.

Customers have since been applauding the effort.

“When I see vegetables wrapped in these beautiful banana leaves I’m more willing to buy in larger quantities,” a local customer named Hoa was quoted as saying. “I think this initiative will help locals be more aware of protecting the environment.” According to VN Express, the use of the leaves as packaging is a welcome addition to the numerous other efforts establishments in Vietnam are experimenting with to reduce plastic waste. Big C, for instance, already offers biodegradable bags made with corn powder in its stores.

With Vietnam ranking number four in the world for the most amount of plastic waste dumped into the ocean, such efforts are of the utmost importance.

A recent report highlighted the incredible amount of plastic waste generated by Vietnamese people, disposing of about 2,500 tons of plastic waste per day.

A Vice report noted, banning or reducing single-use plastic bags in supermarkets is a growing trend in Asia. Just recently, South Korea banned the use of disposable plastic bags, requiring supermarkets and other commercial establishments to provide recyclable containers to customers.

Singapore supermarkets have also been launching campaigns informing the public on the need to reduce plastic bag use. Meanwhile, Taiwanese shops have started charging for single-use plastic bags to discourage customers from using them.

Meanwhile, China has seen a 66% drop in plastic bag use in over a decade since banning the use of ultra-thin plastic bags in 2008.

Ryan General· April 8, 2019 Article Here:

Be Super Creative has 9 New SKUs currently in Target AND the Planogram Signage Feature!

I have 9 New SKUs currently in Target!

Target’s newly reset craft planogram features nine projects which I developed and designed or art directed in the last 2 years for brands Faber-Castell, Creativity for Kids, Sequin Pets and Diamond Art.

The Craft Planogram Signage

What’s the best part? One of the projects is prominently featured as the Planogram’s signage.

During my time at FC, I introduced new product formats which would invite new consumers to engage in FC products, stencils, introductory how-to experiences, new packaging formats.

These projects were challenging because the required the development of new items at smaller landed costs to get lower price points. This watercolor art set was especially unique as we developed a customer mini watercolor palette - which offered a really great range of color and expanded the product experience for a novice user.

This kit introduces the use of watercolor pencils, watercolor pod palette, pen and ink use with stencils. The concept introduces success with watercolor for novice artists in a 20-minute time frame. The projects in the design guide were written for customer success. Everyone can do it if you follow the instructions.

I spent a great amount of time researching how consumers engage with watercolor, which makes for the best pigment composition for watercolor pods. I worked with a renowned watercolor artist and instructor during the development. These projects were also consumer tested.


Target Planogram Feature Project Image - Yay!

Be Super Creative @ Target
Be Super Creative - Sequin Pets Creatvity for Kids

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Be Super Creative for Diamond Art