Premium-Art Materials

Mandala Art Therapy

Mandala Art Therapy - a new product experience via inspiration and call-to-creation packaging Product development doesn’t always require you to create new products, often great new products are a presentation of new experiences using existing products.

A primary responsibility as VP of Product Development and Design at Faber-Castell was developing new-to-the-world products but also presenting new experiences for the 256-year-old brands’ existing product. For the Mandala Pitt Pen Set, the goal was to inspire consumers to experience Faber-Castell Pitt pens in a casual, non-technical way.

This collection of pens, already existing in the brand’s product pipeline, required inspiration in form of packaging inviting (call-to-create) the consumer to experience the therapeutic process of mandala making. To make the experience easy, and to add value - stencils are included. The art of creating Mandalas is proven to be therapeutic “Mandalas can be an excellent art therapy intervention for both children and adults.”

I am available for new product development and product development solutions for your branded or private label line. BeSuperCreative.com