Translating a Museum Experience into Consumer Product - Smithsonian Lemelson Center’ Spark Lab
During the data collection phase of the Smithsonian Spark lab Invention Kits developed for Faber-Castell, Creativity for Kids, I visited the Smithsonian’s Lemelson Center for the Study of Invention and Innovation with the goal of creative ethnographic research at the centers Spark Lab.
( Spark!Lab is where museum visitors become inventors. The Lemelson Center for the Study of Invention and Innovation invites children between the ages of 6 and 12 to create, collaborate, explore, test, experiment, and invent. Activities for children and families incorporate traditional science, technology, engineering, and math (STEM) with art, museum, and creativity.)
I would spend time observing the exhibitions visitors, who were families of small children with parents or guardians, who moved through the self-guided activities. Each station presented the opportunity for a child to engage in a stage of the invention process.
The goal for the product development team was how to best represent this exhibition as a boxed STEM activity. As the exhibition had no plug-and-play style guide, my team would need to develop the brand style guide and packaging systems which would capture the aesthetics. The time spent in the space during this visit provided the content for the team to kick off the ideation process.
The program’s goal was to feature several skus for a strong planogram presence, and this initial visit was the beginning of the process to determine how many SKUS was the right balance to represent the experience and fulfill the requirements of the licensing agreement that we needed to structure.
The end result was a program featuring 8 STEM / STEAM Activity Kits.