Product Design & Development Customer Insight Sessions

Product development and design is ALWAYS about consumer insights. Decisions should never solely be based on “gut”. Engaging with your customer and consumer, getting product prototypes in their hands saves you costly mistakes of bad product launches. Consumer insight sessions DON’T have to be expensive.

The newly designed modular space at the Faber-Castell Creativity for Kids offices was ideal for onsite insight sessions. If you aren’t engaging your product team in consumer-centric research you are missing a huge opportunity.

Kid’s Focus Group Table Station

Kid’s Focus Group Table Station

Focus group participant paperwork and “Creative Council” opt-in. (Cultivating a local group of invitation-only consumers to interact with product development and design teams)

Focus group participant paperwork and “Creative Council” opt-in. (Cultivating a local group of invitation-only consumers to interact with product development and design teams)