What a Vice President of Product Development and Creative for a multi-National Brand Does.

I’m always asked, what a VP of Product Development and Creative for a multi-national brand does?

I’ll share one of the many tasks I enjoyed most, Creative Direction: I’ve written, edited & directed content for a number of #DIY #HOWTO art and creative books & kits. Planning, styling step-by-step images and three language translations. Ensuring a rewarding customer experience and they finish feeling as if they are Basquiat or Picasso.

Most importantly I’ve mentored and shared all these skills with jr. development and design colleagues which makes for a much stronger business unit.



Book projects featured are for Faber-Castell