4 Steps to Identifying the White Space in Your Market

  1. What do you sell, or what service do you offer? Make this clear to your teams, your customers and to your consumers. 

  2. Who's your target consumer - focus on the niche, you can't be all things to all markets and consumers. Apply a laser focus.

  3. Leverage your core competencies - do what you do best.

  4. Leg up - what's your competitive advantage? Identify it.

Delanie West on identifying White Space