#Creativity “Starting with nothing and ending up with something. Interpreting something you saw or experienced and processing it so it comes out different than how it went in.” – Henry Rollins
You can either be a jill of all design-y trades or a master of just one. Nowadays you’re better off being jill because we don’t know which trades will remain. - John Maeda
George Land’s Creativity Test
In 1968, George Land conducted a research study to test the creativity of 1,600 children ranging in ages from three-to-five years old who were enrolled in a Head Start program. This was the same creativity test he devised for NASA to help select innovative engineers and scientists. The assessment worked so well he decided to try it on children. He re-tested the same children at 10 years of age, and again at 15 years of age. The results were astounding.
Test results amongst 5 year olds: 98%
Test results amongst 10 year olds: 30%
Test results amongst 15 year olds: 12%
Same test given to 280,000 adults: 2%
“What we have concluded,” wrote Land, “is that non-creative behavior is learned.”
(Source: George Land and Beth Jarman, Breaking Point and Beyond. San Francisco: HarperBusiness, 1993)
The good news: you can cultivate creativity through play. Tenets of creative process are also present in play. Engaging in Play opens the imagination, encourages exploration and experimentation.
Play exercises your creative muscle.
During my last visit to China to tour factories for a client, I stumbled upon this disembowled Sequin Pet in their showroom.
Clear that this vendor purchased a sample, and dissected it to understand the design. I’m more than certain this vendor also prepared a “copy”. They were slightly mortified when I shared with them that I was the original creator.
Not only did this vendor copy this particular design, but they had copied a wide assortment of products developed by my former PD team at Faber-Castell Creativity for Kids. Disheartening but a fact of PD and Design. Unless a brand is actively defending IP, expect to see brilliant design copied, and copied fast.
What do you sell, or what service do you offer? Make this clear to your teams, your customers and to your consumers.
Who's your target consumer - focus on the niche, you can't be all things to all markets and consumers. Apply a laser focus.
Leverage your core competencies - do what you do best.
Leg up - what's your competitive advantage? Identify it.
The color Yellow. This #color relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and #perception.
Being the lightest hue of the spectrum, the #colorpsychology of #yellow is #uplifting and #illuminating, offering #hope, #happiness, cheerfulness and fun.
In the meaning of colors, yellow inspires original thought and inquisitiveness.
Yellow is #creative from a mental aspect, the color of #new #ideas, helping us to find new ways of doing things. It is the #practicalthinker, not the dreamer.
#Mind and #intellect: From a color psychology perspective, yellow stimulates our mental faculties; it activates the left or #analytical brain.
Happiness and #fun: Yellow is uplifting to the spirits; yellow helps create #enthusiasm for #life and can awaken greater confidence and optimism.
Communication of New Ideas: Yellow is related to the expression and integration of #newideas and #thoughts. #besupercreative #livecreatively #thesupercreative
A representation of some of the how-to, DIY titles and kits I’ve developed for creative consumer product brands.