Creative Keys X Delanie West X BeSuperCreative: What is a Creative Director

 Creative Keys X Delanie West X BeSuperCreative: What is a Creative Director

Creative Keys X Delanie West X BeSuperCreative: What is a Creative Director

creative director is a position often found within the graphic designfilmmusicvideo gamefashionadvertisingmedia, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

A creative director is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copywriting. To assume the role of a creative director, one must already have an existing set of skills and expertise in many areas. Often, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television, and/or book (or magazine) publishing.

Delanie served EK Success, Wilton Brands as Creative Director in the early 2000’s.