Creative Keys x Delanie West x BeSuperCreative: Visual Appeal in Designing the Path to Purchase - Packaging Redesign

“Most consumer purchasing decisions are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape and familiarity of location. Best sellers succeed by appealing to the reptilian brain, which decides before logic has a chance.”  Therefore it is incredibly important as designers and developers we prioritize how to best present a product to a consumer during their self-guided walk through retail aisle, appealing first to aesthetic sensory, what something looks like, and secondly logic, by explanation of product features and benefits via titles and descriptive copy, telling the consumer what it does. - Delanie West 

"Excerpt from Before and After: A Product Developer's Notes - Re-designing packaging to give a product new life. "