What personal investment do you make in leadership and creative growth? In effort to make sure I continue to build my skills, I enrolled in leadership coursework at University of Michigan via Coursera.
One of the final course exercises was to identify the "why" of what I do in my creative business role (Vice President, Product Development & Creative at Faber-Castell / Creativity for Kids) It was a solid exercise and my classmates had good critique for my below submission:
Questions 1 - 3
1. As designers and developers, why do we do what we do?
2. What does success look like?
3. How must we act to ensure success?
A 1. We create products and product experiences for consumers so that they may experience the joys of visual creative activities. We wish to give them the foundation in tools, materials and knowledge in order to continually learn and grow their creative techniques.
A 2. Consumers who are continually building on their skill bases, and experiencing graduated degrees of art and creative knowledge. They are happy with their accomplishments and are confident in continuing their creative journey. Our company is credited with giving them this amazing experience.
A 3. We must continue to serve the customer’s need for new experiences and great products. We must continue to ask if our process is serving them well.
This exercise I'll definitely take with me in my next career challenge.
Excerpt from: Loadstar Leadership: A Product Development and Designer's Notebook © 2018 Delanie West